CAMRA has supported the Let There Be Beer (LTBB) campaign since it was launched in the summer on 2013. In November 2014 this campaign evolved into There's A Beer For That, a £10m campaign to get people thinking differently about beer.

There's A Beer For That is a generic beer campaign, backed by the newly-formed Britain's Beer Alliance. CAMRA's role is to make sure this campaign continues to include real ale in its marketing and communications.

The campaign will focus on three core aspects of the beers available in the UK today -

Quality, Diversity, Versatility.

It will show that there is a style of beer to suit a wide variety of people and occasions, encouraging consumers to discover their perfect beer.